Campaign Creation
During the Fall of 2023, I, along with a team of fellow PR students, were assigned to work together to develop a comprehensive awareness campaign for our client, the Oklahoma Route 66 Centennial. We collaborated to create a PR agency that represented our mission, goals, and establish brand identity best, with the chosen name of Meadow Gold Public Relations, or MGPR as identified in our logo.
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Our campaign highlighted a multi-prong approach, which allowed for promotion of community economic growth, awareness of the road itself, and meaningful connection with our audiences: crafted for each stakeholders, but inclusive of all. We came to develop this campaign through extensive research and understanding of our community and relevant audiences, as well as the needs of our client. Our team was chosen as the winning campaign, and will be used by the Route 66 Centennial Commission to plan for the official campaign in 2026.
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This page serves as a launchpad for all of our brand documents, presentations, and research. This includes our primary and secondary research, evaluations, campaign execution proposal, and brand identity guides, as well as other forms.
I would love to offer clarity, and discuss our campaign further if any section is of interest! My contact information can be found on the bottom of the Home page.
Campaign Proposal: Final Deck
This is our official proposal presentation that was shown to our clients, and won first place. The file includes audio/visuals, which should be available in the downloadable version. If this does not work, please email me and I can send a different file format.
Primary Research and SWOT Analysis
Our campaign could not be created without extensive research and understanding of our stakeholders and target audiences. This document details the nature of our research and the impact that it has on our campaign design. As well, it details our SWOT analysis in regards to our client and target audiences.
Midterm Presentation
All campaigns require client check-ins. This is an example of our presentation that was used to check-in and present our research to our client, prior to the full presentation of our campaign proposal in December. This illuminates our research and understanding of the client and personas in an easily digestible format, as well as offers a teaser of our final campaign ideas.
Target Audiences and Personas
These personas help to add a creative imagery to a statistically advised target audience. As well, these help us to have an image to present an imagine when creating the campaign itself. This allows our team to enhance and maintain our community inspired brand identity and mission of illuminating the path to excellence for our clients.
Brand Identity Guide
This document serves as a set of creative guidelines, and explains our creative choices in regards to our font, colors, logo, and other design influences. This also offers insight on our agency story and historical relevance.
